Now, the brand is continuing its safe-shopping efforts with a new program called eBay Authenticate.Īs a sub-section of the site, eBay Authenticate was designed to help users shop for luxury items like handbags, watches, and jewelry and collectibles like gold coins, sports trading cards, and comics with 100% confidence. From having plenty of brands sell products directly through the site to offering extensive buyer protection, eBay is a surprisingly safe place to shop. While there have, in fact, been instances of fraud and fakes on eBay (unfortunately, you can expect that on any platform where independent buyers and sellers have the autonomy to do business without a ton of oversight), the company has made amazing strides to improve the user experience for buyers and sellers and ultimately drive smoother transactions. But I want to clear something up here: With all the strides the company has made to protect buyers, that reputation is undeserved. I know it's widely accepted that eBay has a bit of a reputation for being fishy, filled with scammers and counterfeit goods. By clicking ‘Sign up’, you agree to receive marketing emails from InsiderĪs well as other partner offers and accept our
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